Few optimise for control.
Control is not a constraint.
It is a strategy.
When a business controls its inputs, it reduces uncertainty.
When it controls production, it improves margins.
When it controls distribution, it builds resilience.
In fragmented markets like India, this becomes even more critical.
Because fragmentation increases dependency.
And dependency reduces power.
Over time, the businesses that survive are not the ones that grew fastest.
They are the ones that built control early.